Content Creation & Design
All content created through Media Sutra
Social Post Content Designs & Copy (Media Sutra)
Campaigns
Transformative Investment Principles Launch Campaign
Media Sutra x Resource Generation
Campaign to promote launch and launch event of new philanthropic investing model. Social Media campaign included Instagram posts and stories; cross-posting from well-known philanthropic figures; social media toolkit for host organizations, speakers and performers; live tweeting of event; Twitter hashtag campaign built into live event; and post-event highlight content. Campaign content’s performance and engagement was 3-5 times more successful than majority of posts from both companies compared to similar events.
34 Days: The Fight for Dyett (Film Fundraising Campaign)
Media Sutra x Kenwood Oakland Community Organization
Campaign to secure resources for feature-length documentary through an IndieGogo campaign and virtual funders briefing event. Social Media campaign included custom graphics aligned with film’s branding across platforms (Instagram, LinkedIn, Twitter), a social media toolkit, event live tweeting, cross-posting from major players in the media and resource mobilization worlds, short video pullouts from live event and more. Brought project from $50,000 to $101,000 in resources.
